Educational Social Innovation: Responsible Leadership MOOC In China

Abstract

It is widely acknowledged that the public perception of responsible leaders and their social enterprises requires that emerging entrepreneurs not only operate a fi nancially sound business, but also take responsibility for the environment and community. In order to promote responsible entrepreneurship a “Massive Open Onlin Course” (or simply “MOOC” for short) to
include responsible leadership was launched as an innovative tool to guide both undergraduates and business people who intend to start their own businesses. However, establishing a sense of responsibility is a challenge. The challenge is heightened by new demands raised by both government and society for responsible business behaviour and the Chinese traditional thinking that a person should be responsible for his words and behaviours with a view to benefit the community and the common good.